ADIDAS REACTIVE CONTENT
Adidas via Hill & Knowlton asked me to generate some quick and fun looping gifs of their sponsored players every time they scored a goal. Timing was crucial, so within 24 hours of a successful game I supplied a celebratory gif for the player to share on social media.
Some of the posts garnered millions of likes and favourites, some of them drew only scorn and criticism. Such is the internet mob.