UK based charity group RightsInfo and visionary Yoav Segal needed a broadcast identity - for the internet. Based on their existing infographics and design work I developed a dynamic video template with which I could easily produce and deliver news-article videos within 24 hours of the story breaking. Video articles are rapidly becoming the norm in media-rich environments like facebook, twitter and instagram. The challenge was to stake out unique territory and be responsive enough to make a video every week, sometimes more than one.
We grew their viewership on facebook to millions through releasing regular videos - the sample video above has almost 10 million views on it's own.
I subsequently handed over the working files so they could continue their battle against the clickbaiting, fake-newsing forces of darkness that wash through social media channels like a blood-dimmed tide.